GGR277H5 Chapter Notes - Chapter 15: Content Analysis, Grounded Theory, Discourse Analysis
Document Summary
Qualitative research frequently exhibits features associated with a natural science model. Empiricist overtones many qualitative researchers place a similar emphasis on the importance of direct contact with social reality, the idea that theory should be grounded in data is central to empiricism. Qualitative research can investigate quite specific, tightly defined research questions of the kind normally associated with the natural science model. Qualitative researchers typically test hypotheses or theories generated in the course of conducting their research, as an analytic induction or grounded theory. Quantitative research and interpretivism its proponents imply that only qualitative research makes it possible to see the social world through the eyes of the people studied. How people build up images or representations of the social world. Qualitative content analysis plays an important role in developing an understanding of how people construct their visions of reality, in the same way that discourse analysis does using materials such as newspaper reports and television programs.
