MGM101H5 Chapter Notes - Chapter 3: Business Plan, Competitive Advantage, Market Segmentation

14 views5 pages
10 Feb 2016
School
Department
Course
Professor




 !
"#$%&'&'(&)
&'%$'($
*&
 &$#
-&& $*
-"&%%%#%)$'% 
'
+,%'$%%%
-%&)-*'()
&&*%.
/&&' #&&&
-+#'&-) 0%'*
#'*% '%(&
*
-1'(,%%#& % -2%$
 %)%% '(
3  &&'% ) $'&
''&
 $ &
 -&&4.30$% &%)&
('&$*&&)$
 $& '%5 &$$
 %'&&)%%4$
%#
'#%%) ' &
 &%
-"-$ % & %$
'(
-6 -  %5 $ 
--#&&#'( 
7& &)&&)& %
-'% -$'*&'&)%.
$'(*#8..)
'9
 &:#-$ % 
  ') &48$)
$%9
Unlock document

This preview shows pages 1-2 of the document.
Unlock all 5 pages and 3 million more documents.

Already have an account? Log in
Business owner or management team must anticipate, recognize, or sense an
opportunity to create a product, and to deliver a service that is felt to be unique,
important, and of value (meaningful) to a targeted customer or customers
' %& %;&'#
'#%4%<%)
;8%#%%#%%#9#(' %&
%#&&4%%#$
'(%%)
=)  ' &
3$ #& %%)&)'
)&)'-&)''()
%'%
%% %.
 '%#%
-'#&
- &)
- 7% 
-#$%&4
-#'&)
  %#%
+ *')&$%#
1<%)$  
-%4%
- 
-"%
-
>) '2&%'&%$
*'
Failure to meet the objectives of a planning cycle can be the result of poor
positioning, poor operational execution, or a combination
?4%#-'(<%)
4$*&
0$4'(- *4 
&))%' %.#)
?4&0$4'(&%)
 &
? &1<%)$ 
  &%&% &$   &%
1<%)% &
-&4
-6''&4
Unlock document

This preview shows pages 1-2 of the document.
Unlock all 5 pages and 3 million more documents.

Already have an account? Log in

Get access

Grade+
$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class
Class+
$8 USD/m
Billed $96 USD annually
Homework Help
Class Notes
Textbook Notes
30 Verified Answers
Study Guides
1 Booster Class