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Textbook Notes for MGM230H5 at University of Toronto Mississauga (UTM)

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UTMMGM230H5Jas ParharFall

MGM230H5 Chapter Notes -Industrial Espionage, Integrated Marketing Communications, Marketing Buzz

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The specific mix of advertising, personal selling, direct marketing ,sales promotion, and public relations a company uses to pursue its advertising and
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UTMMGM230H5Jas ParharFall

MGM230H5 Chapter Notes - Chapter 5: Social Influence, Order Of Newfoundland And Labrador, Psy

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UTMMGM230H5Herbert KronzuckerWinter

MGM230H5 Chapter Notes - Chapter 5: Evry, Wmit

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UTMMGM230H5Jeff LandryFall

MGM230H5 Chapter Notes - Chapter 15-17: Sales Promotion, Direct Marketing, Advertising Mail

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UTMMGM230H5Jeff LandryFall

MGM230H5 Chapter Notes - Chapter 11: Experience Curve Effects, Demand Curve, Psychological Pricing

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UTMMGM230H5Jeff LandryFall

MGM230H5 Chapter Notes - Chapter 6: Opinion Leadership, Reference Group, Subculture

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UTMMGM230H5Min ZhaoFall

MGM230H5 Chapter Notes - Chapter 11: Marketing Mix, Product Lifecycle, Variable Cost

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Cons of reducing price: signals the importance of price over value, damaging price war, decrease profits or quality, cost-oriented rather than value-or
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