Find Textbook Notes for MGM230H5 by Jeff Landry, UTM

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Textbook Notes for MGM230H5

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MGM230H5 Chapter Notes - Chapter 15-17: Sales Promotion, Direct Marketing, Advertising Mail

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MGM230H5 Chapter Notes - Chapter 11: Experience Curve Effects, Demand Curve, Psychological Pricing

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MGM230H5 Chapter Notes - Chapter 6: Opinion Leadership, Reference Group, Subculture

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