MGM102H5 Chapter Notes - Chapter 4: Black Market Activities, Offshoring, World Trade Organization
Document Summary
New market opportunities: markets mature, and companies should try to enter new markets to stay relevant; many companies will look beyond the markets of their current countries and discover new markets. Most canadian companies tend to look first in the usa for potential growth opportunities and then go international, but this is not always the case. Canadian banks are rapidly investing in us, central and south america and asia. Global market growth is not just the focus of companies in fully developed economies like canada and usa but companies from emerging economies have the same approach. China"s meteoric economic rise is driven by an export strategy that has found opportunities for chinese manufactured products all over the world. Technology-based companies attracted to india, manufacturing processes shifted to china, garment industry have seen growth in asia and central america. Hershey"s have shifted prduction to mexico for lower prices labour and reduce costs overall.
