PSY100Y5 Chapter Notes - Chapter 2: Social Desirability Bias, Measuring Instrument

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25 Sep 2015
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PSY100Y5 Full Course Notes
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Steps in investigations via, operational def. : selecting research method & design, data collection (via interviews, questionnaires and etc, analyze data and drawing conclusion (converting data to number, reporting/publishing. Advantages: clarity and precision, lack of errors significant difference. Research approaches: quantitative methods, qualitative methods. Variations: one group that serves as it"s own control group to maximize the significant diff. ( within subject design ) When two subjects are exposed to the same variable btw: can manipulate more than one variable in an experiment (can further subject design narrow down results) Ex: one group will have detail explanation of the scoring scheme on a test, with potential consequences, while another will just be a test: (+) allow researchers to determine the causation (unlike in correlation. 1: (+) precision and clarity higher accuracy, (-) artificial research, (-) practical realities and ethical concern limit types of researches, correlation research. Research: naturalistic, case study careful systematic observation with little to no interference.

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