PSY270H5 Chapter Notes - Chapter 4: Cognitive Load, Long-Term Memory, Stroop Effect
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: the ability to focus on specific stimuli or locations. : attending to two or more things at once: can be overt, covert or a combination of the two. Selective attention: selective attention as filtering , method dichotic listening dichotic listening ears. 10-15 seconds, then transfers information into long term memory bottleneck model. : filter restricts information flow does not account for the cocktail party effect cocktail party effect. : leaky filter that analyzes the incoming message in terms of 1) its. Attenuation theory of attention meaning can also be used to separate the messages, however the analysis of the message proceeds as far as is necessary to identify the attended message. : treisman described that language and both attended and unattended message are let through attenuator, but the attended message emerges at full strength and the unattended message is attenuated (present but weaker than attended message: dictionary unit activated.
