PSY220H5 Chapter Notes - Chapter 5: Dont, Der Stürmer, Influence Of Mass Media

110 views8 pages
4 Oct 2013
School
Department
Course
Professor

Document Summary

Persuasion: the process by which a message induces change in beliefs, attitudes or behaviors. Persuasion is neither inherently good nor inherently bad, it is the content of the message that elicits judgments on what is good or bad. The bad we call propaganda the good we call education . This cognitive response approach helps us understand why persuasion occurs more in some situation then others. If an attractive source increases your attention to a message then the message should have a better chance in persuading you. Central route to persuasion: occurs when interested people focus on the arguments and respond with favorable thoughts. When people are motivated and able to think systematically about an issue focusing on the argument. If those arguments are strong and compelling, persuasion is likely, if not then it will be counter-argued, not persuasive. Peripheral route to persuasion: occurs when people are influenced by incidental cues, such as a speaker"s attractiveness.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents