PSY220H5 Chapter Notes - Chapter 6: Chameleon, Social Proof, Group Cohesiveness

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15 Nov 2012
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Conformity: change in behaviour or belief to accord with others. Compliance: involves publicly acting in accord with social pressure while privately disagreeing. Obedience: acting in accord with a direct order. Acceptance: conformity that involves both acting and believing in accord with social pressure. Mainly to get a reward or avoid a punishment. Have to determine how far it movedthen repeat. The next day come back and perform the same experiment with 2 other participants with you. Answers changed and eventually a group norm typically emerged. When retested alone a year later estimates followed the group norm. Experiment: participants in dark room and see light 5m in front of them which moves around and then shuts off. Mood linkage: people within groups tend to share up/down moods. The chameleon effect: imitate unconsciously an automatic behaviour that would incline you to feel what the other person feels.

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