High culture- culture consumed mainly by upper classes. Society- a number of people who interact, usually in a defined territory, and share a culture. Abstraction - the human capacity to create general ideas or ways of thinking that are not linked to particular instances. 3 types of norms: folkways, mores, and taboos. Taboo - the strong and most central norm. When someone violates a taboo, it causes a revulsion in the community and punishment is severe ex. incest. People are usually punished then they violate norms, but the punishment is usually minor if the norm is a folkway. Sociologists commonly think of language as a cultural invention that distinguishes humans from other animals. Sapir-whorf thesis - an influential argument about the connection between experience, thought and language. >we experience important things in our environment and form concepts about those things. >then we develop language to express our concepts. >finally language itself influences how we see the world.