SOC221H5 Chapter Notes - Chapter 12: Nonprobability Sampling, Focus Group, The Focus Group
Document Summary
Social science researchers use less structured, nondirective, in-depth interviews, which differ from formal survey research interviews. Joint production of a researcher and an interviewee. Qualitative interviewing is often used in field research (in addition to other data- collection techniques) Qualitative interviews go by many names: unstructured, semi-structured, in-depth, ethnographic, open-ended (opposite of y/n questions), informal, and long. Focus is on the members" perspectives and experiences. Similarities and differences b/w qualitative interviews & friendly conversation. Starts informally (friendly conversations) and then lead the interviewee with research questions (lec. ) Qualitative interviews have a purpose to learn about the informant and setting (different from friendly conversations) Qualitative interviews begin by obtaining consent from the interviewee. Repetition is included to ensure that the researcher"s interpretation is correct. The researcher expresses more interest and ignorance. Much less balance majority of questions are asked by the interviewer. Asking about abbreviations and jargon so there is no misunderstanding.
