SOC221H5 Chapter Notes - Chapter 1: Qualitative Property, Pearson Education, American Sociological Review

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Social research is a process in which researchers combine a set of principles, outlooks, and ideas with a collection of specific practices, techniques and strategies to produce knowledge. It is more structured , organized, and systematic process than the alternatives. It is more likely to be accurate and have fewer errors. Knowledge acquired from an authoritative figure like parent, teachers or doctors. Tradition is a specific case of authority- the authority of the past. Tradition means you accept something being true because it"s the way things have always been. What everyone else in the society knows and what just makes sense". Common sense is valuable in daily life, but it allow logical fallacies to slip into thinking. It is useful sometimes just it also contains errors, misinformation, contradiction and prejudice. Tv shows, movies and newspaper and magazine articles are important sources of information. People are misled my visual images more easily than other sources of lying.

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