SOC317H5 Chapter reading: Inside Toyland Reading Notes

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3 Nov 2016
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Children spend a lot of money: those under 13 spent over billion of their own money vs. just over billion in 1994. Children also influence adult purchases as well: kids (cid:1005)(cid:1006) a(cid:374)d u(cid:374)de(cid:396) i(cid:374)flue(cid:374)(cid:272)e a(cid:396)ou(cid:374)d (cid:1004)(cid:1004) (cid:271)illio(cid:374) (cid:449)o(cid:396)th of adults(cid:859) spending. Shopping is the number one leisure time activity for most american children. Some experts believe that children should be protected from the marketplace and capitalist exploitation in order to preserve their innocence. Others believe that they should be socialized into market relationships in order to make them savvy customers who make their own choices and influence the kinds of commodities available for their consumption: postmodernist theorists and market researchers. Instead of asking whether children should be engaged in market activity or not, zelizer and cook are asking how social relationships shape (cid:272)hild(cid:396)e(cid:374)(cid:859)s e(cid:272)o(cid:374)o(cid:373)i(cid:272) a(cid:272)ti(cid:448)ities a(cid:374)d ho(cid:449) (cid:272)hild(cid:396)e(cid:374) respond in efforts to control them.

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