SOC341H5 Chapter 7: notes for chapter 7 textbook reading associated with lecture 6
Document Summary
Chapter 7 the discarded factory: degraded production in the age of the. Superbrand a strategic plan should focus on brand management, marketing and product design as a means to meet the casual clothing wants and needs of consumers. Should concentrate on spending money on sponsorships, packaging, expansion and advertising as the brand lives on, not those who produce the products. Leaves producers in precarious positions and takes away the value of added on producing products. Value is added to careful research, innovation, and marketing global brands are placing the responsibility of production (and the producers) onto their contractors. Nike began with not owning any of its factories other companies (ie. adiddas & levi"s) try to imitate the nike model by using cheap outsourced productions while spending significant funds to create consumer demand. Job-flight - jobs are seen as taking a flight as they are placed else where. The unbearable lightness of cavite: inside the free-trade zones.
