SOC446H5 Chapter Notes - Chapter 1: Emotional Labor, Multi-Level Marketing, Economica
Document Summary
Introduction lipstick indicator, a notable increase in sales of personal care products during economica lly tough times. Beyond the emotional and therapeutic work a good lipstick can do, working for a direct home sales company also has financial payoffs. The consultants view their success as the balance between work and family and being able to work from home and be their own boss. Challenging traditional stereotypes of direct sales as impersonal encounters with aggressi ve salespersons, consultants ask hostesses to open their homes, and throw a party where c onsultants then share, not push, their products. Though these women likely adore the products, the allures of the industry extend far beyo nd this. Not only are most dhs consultants women, the work model promoted by these companies clearly targets women. Defining dhs the sale of a consumer product or service, person-to-person, away from a fixed retail location. These products and services are marketed to customers by independent salespeople.
