Process of fattening, girls on milk and porridge. Beauty ideals in niger (moors and azawagh arabs) Popenoe"s analysis: how their beauty ideals reflect and express social ideals such as. Closedness and are predicted on an economic system in which the fruits of the men active labour are invested in passive female"s bodies. This work attempts to show, in keeping with oscar wilde"s quip, that the significance of outer appearance is anything but superficial. Beauty does not lie only in the eye of the beholder: societies share general aesthetic ideals, but their opinion of which hairstyle, adornment, body size, forms of body parts varies widely. Plump body = happiness, beauty, and sexual appeal. The desirability of plumpness or being filled out is found in 81% of the societies minus moor society. The biomedical term obesity is misleading in a positive and admired large bodily ideals where fattening is often culturally associated with health, not illness.