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Appadurai notes

6 Pages
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Department
Anthropology
Course Code
ANTB20H3
Professor
Girish Daswani

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Lecture 2 CONCEPTUALIZING THE
GLOBAL
Disjuncture and Difference in the Global Cultural Economy
Arjun Appadurai
World is a large-scale interactions for many centuries now
Cultural transactions between social groups in the past have been generally
restricted
oBy the facts of geography and ecology, and other times by active
resistance to interactions with the other
Where there are cultural interactions across the globe, it is for the long-
distance journey of commodities and for travelers and explorers
Before this century, cultural interactions have been warfare and religions of
conversion
Problems of time, distance and limited technology for the command of
resources across vast spaces has kept the bridging of cultures sustained only
with great efforts
Cultural connections have changed because of the expansion of the west since
1500 and partly because of the development of large and aggressive social
formations
These developments of social groups, otherwise known as ecumenes,
introduced congeries of money, commerce, conquest, and migration which
began to create double cross-societal bonds
oThis was accelerated by the development of technology
Print capitalism, the power of mass literacy and its attendant large-scale
production of projects of ethnic affinity
Issue of constructed ethnicities
With the technological innovations of cars, travelling through airplanes,
computers and telephone, at a distance we are all still neighbours
www.notesolution.com
Link the politics of nostalgia to the postmodern commodity sensibility
The image, the imagined and the imaginary
oThe imagination as a social practice
oA form of work both labour and culturally organized practice
oA form of negotiations between individuals
oGlobally defined fields of possibility
Homogenization and Heterogenization
Central problem of todays global interactions is the tension between cultural
homogenization and cultural heterogenization
Homogenization
oAmericananization and commoditization
oRelationship between nation and state
Five dimensions of cultural flows that can be termed as
oEthnoscapes
oMediascapes
oTechnoscapes
oFinancescapes
oIdeoscape
Landscapes are what they call imagined worlds
oImagined worlds because it is the multiple worlds that are constituted
by the historically situated imaginations of the people and groups
shared around the globe
Ethnoscape
www.notesolution.com

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Description
Lecture 2 CONCEPTUALIZING THE GLOBAL Disjuncture and Difference in the Global Cultural Economy Arjun Appadurai World is a large-scale interactions for many centuries now Cultural transactions between social groups in the past have been generally restricted o By the facts of geography and ecology, and other times by active resistance to interactions with the other Where there are cultural interactions across the globe, it is for the long- distance journey of commodities and for travelers and explorers Before this century, cultural interactions have been warfare and religions of conversion Problems of time, distance and limited technology for the command of resources across vast spaces has kept the bridging of cultures sustained only with great efforts Cultural connections have changed because of the expansion of the west since 1500 and partly because of the development of large and aggressive social formations These developments of social groups, otherwise known as ecumenes, introduced congeries of money, commerce, conquest, and migration which began to create double cross-societal bonds o This was accelerated by the development of technology Print capitalism, the power of mass literacy and its attendant large-scale production of projects of ethnic affinity Issue of constructed ethnicities With the technological innovations of cars, travelling through airplanes, computers and telephone, at a distance we are all still neighbours www.notesolution.com
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