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Larkin reading notes

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Department
Anthropology
Course Code
ANTB20H3
Professor
Girish Daswani

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Indian Films and Nigerian Lovers Media and the Creation of Parallel Modernities
by Brian Larkin
-Hausa watching Indian movies in cinema
-Sing the songs with tweaking a few words in order to praise to the Prophet
Mohammed
-Stickers everywhere
-Their stars, their fashion, music and stories are everywhere
-Indian films provide Hausa men and women an alternative world, where they may
imagine other forms of fashion, beauty, love and romance, coloniality and post-
coloniality
-Dominance of western media Hollywood films cultural imperialism
-Hausa watch these for what reason since they cannot understand and it is of a
different culture and religion
-Influence of Indian films on Hausa social life through the medium of Hausa love
stories
-The popularity of Indian films in Nigeria is concerned with the circulation of media
within and between non-western countries, an aspect of transnational cultural flows
that has been largely ignored in recent theories of globalization
-Indian films offer an imagination to the Hausa people that will engage in forms of a
tradition that are different from their own at the same time as conceiving of a
modernity that comes without the political and ideological significance of that of the
west
Parallel Modernities
- “parallel modernities to refer to the coexistence in space and time of multiple
economic, religious and cultural flows that are often subsumed within the term
modernity
-Linked with appadurais term alternative modernities but different because it
links the emergence of alternative modernities with increased
deterritorialisation of the globe and movement of people, capital and political
movements across cultural and national boundaries
www.notesolution.com
-Deteritorrialisation is important, but the experience of parallel modernities is not
really linked with the needs of relocated populations for contact with their
homelands
-Hausa people are not relocated, but in their own homeland and creating
imaginations of other cultures as part of their daily lives
-Examining the significance of Indian film in an African context and the process of
identification by which the ideas, values and aesthetics of another culture are
incorporated within an African quotidian
-*appadurai argues that the new cosmopolitanism brought on by the movement of
people and capital in the contemporary era has created a deterritorialised world that
has new significance for the understanding of media and of imagination
oMedia brings about an interconnection between different people who can
consider an alternative life not by their own experience but by the
experiences brought to them through international mass media
-The concept of imagination as outlined by appadurai is helpful in gaining insight
into pleasures that Indian films offer Hausa viewers
-The concept of imagination also provides a theoretical way of understanding the
complicated identifications of the audiences and cultural forms that cross expected
racial, cultural and national lines
-For Hausa viewers, Indian films provides a parallel modernity with the western
society this gives them the idea of changing social life but keeping cultural values
intact
-Hausa viewers feel they can relate to the people in the films of whether they should
listen to their parents or marry who they want or if they should speak English or
their language
-Situated between Nigerian tradition and Western “modernity
Indian films and Hausa Viewers
-Indian films are cheaper, but it is agreed that its not just for economic reasons but
symbolic and cultural terms
-Dont understand the language (on TV there are no subtitles) but they still watch it
-They can still tell the main plot of the movie
www.notesolution.com

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Description
Indian Films and Nigerian Lovers Media and the Creation of Parallel Modernities by Brian Larkin - Hausa watching Indian movies in cinema - Sing the songs with tweaking a few words in order to praise to the Prophet Mohammed - Stickers everywhere - Their stars, their fashion, music and stories are everywhere - Indian films provide Hausa men and women an alternative world, where they may imagine other forms of fashion, beauty, love and romance, coloniality and post- coloniality - Dominance of western media Hollywood films cultural imperialism - Hausa watch these for what reason since they cannot understand and it is of a different culture and religion - Influence of Indian films on Hausa social life through the medium of Hausa love stories - The popularity of Indian films in Nigeria is concerned with the circulation of media within and between non-western countries, an aspect of transnational cultural flows that has been largely ignored in recent theories of globalization - Indian films offer an imagination to the Hausa people that will engage in forms of a tradition that are different from their own at the same time as conceiving of a modernity that comes without the political and ideological significance of that of the west Parallel Modernities - parallel modernities to refer to the coexistence in space and time of multiple economic, religious and cultural flows that are often subsumed within the term modernity - Linked with appadurais term alternative modernities but different because it links the emergence of alternative modernities with increased deterritorialisation of the globe and movement of people, capital and political movements across cultural and national boundaries www.notesolution.com
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