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ANTA01H3 (187)
Chapter

mgta01 ch6.pdf

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Department
Anthropology
Course
ANTA01H3
Professor
Genevieve Dewar
Semester
Fall

Description
Ch 6 Managing The Business EnterpriseOrganizational goal setting involves deciding what it intends to do what actions will be taken and formulating a strategy that underlies those decisionsPurpose of goal settingI provides direction guidance andmotivation for managersstII helps allocate resources areas with growth potential are 1 priorityIII define corporate culture andIV assess performance meeting or missing goals oLongterm goals 5 years top managers o Intermediate goals 15 years middle managemento Shortterm goals 1 year firstline managersMission statement how organization will achieve its purpose in its environment Includes core values and ethical behavioursStrategy formulation creation of an overall practice for defining and realizing goals oStrategic goals longterm goals derived from mission statemento SWOT Analysis assessing organizational Strengths and Weaknesses internal and environmental Opportunities and Threats external o Environmental analysis scans for environmental threa
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