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ANTA02H3 (146)
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9. Knowledge Society.docx

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Department
Anthropology
Course
ANTA02H3
Professor
Shelly Ungar
Semester
Fall

Description
 We live in a Knowledge Society (more knowledge than ever before)  People have more access to knowledge now (Technology)  People are even motivate to acquire knowledge because of social rewards  Inglehart (empowerment):   System Level Changes – Basic needs for the body  Individual level changes – changes made to feel good about one’s self  System Level Consequences – Ready to help change others  The farther you move towards the right, the more powerful you feel  Example of an elite challenge (Curing aids using a drug cocktail)  During the 1960s more scientific papers published than all previous human history  Ignorance started to develop around the information age (revolution)  Ignorance is poorly understood and realized, and difficult to manage as a social problem  Scientific Ignorance- doesn’t know about the “new” or unknown phenomena “What’s gravity”  Ignorance involving attitude or behaviour (narrow minded) Gumpism – spitting in public and ethnic stereotyping  Knowledge-Ignorance Paradox (Irony)  Because of high knowledge its creating things to makes things simple  We live in a knowledge society where we are surrounded by information (“infomated” workplace -> Even the most unskilled jobs are becoming easier with the use of computers  Increased social distribution of ignorance (People are choosing to know less)  Medicine & (Knowledge) Overload  Doctors should keep up with the latest treatment (but realistically they can’t)  Manage Overload: Because there is so much to know providing a satisficing (good enough/most simple) Solutions is okay  Doctors stay with areas that they’re specialized in, because there are so much  Simplified Knowledge packages – Acquire knowledge the simplest way possible EX.  Doctors are now started to be ill informed about what they’re providing consumers, because there are so many types of drugs, they just depend on what the company who made this suggests  Overload & Knowledge-Ignorance Paradox  There are a lot of knowledge out there and want to get it the easiest way  Flight Pilots: Requires a whole a lot of skills to fly a plane, but Air Traffic Controllers (Auto Pilot) makes it very simple  Currency Traders: Because of the amount of information out there they have alarm every two hours so they can check the currency  Ideal of Well-informed citizen  Citizen with access to the Internet, and a load of common knowledge  Motivation to be well-Informed  Professional/Occupational Motivation  Limited impact  Narrow specialized knowledge  Social Motivation  Sometimes we feel the need to be scientifically, economically & politically literate  With it we get social benefits (Being part of groups, having social status)  In the Popular Culture people have low expectations/rewards for being knowledgeable (In the pop culture they don’t praise knowledge)  Media coverage of political discourse has been largely reduced by sound bits. Average they spoke about it for 43 seconds, not in 1988 only 9 seconds  Personal Motivation  Information deficits leads to having real consequences  People like to stay informed: with Functional Knowledge  Healt
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