The case illustrates the different approaches organizations can take when using wireless technologies. Fedex and ups are always seeking a competitive edge over one another. And as the two companies encroach on each other"s primary businesses (ups on overnight delivery and fedex on ground delivery), they are concurrently stepping up their wireless deployments as well. The reason: operational efficiency a critical business requirement aimed at shaving costs, increasing reach, and doing more with the same resources. Their approaches to deploying wireless technologies over the past 15 years have been markedly different. Fedex has led the way with cutting-edge applications, while ups has been slower and more deliberate. Fedex deploys new technologies as soon as it can justify the cost and demonstrate improved efficiencies and customer benefit. Ups refreshes its technology base roughly every five to seven years, when it rolls out a unified system in stages that it synchronizes with the lifespan of the older system.