HISA06H3 Chapter : MARKETING HEALTH AND THE MODERN BODY.docx
Document Summary
Marketing health and the modern body: patent medicine. Mid 17c > patent medicines became an important part of jap medical culture; wide varieties of remedies available in cities, towns, streets, markets, fairs. Shinkyogan > remedy for intestinal problems produced in shiga province, prized as a souvenir by travelers on the omi highway. Patent medicine ads first appeared 1680s (same time for kimono fabrics. 19c ads were designed to entertain and amuse > made use of images by well- known woodblock print artists and txt by popular writers of fiction. Safe birth decoction = drug to prevent miscarriage and difficult childbirth: image: utagawa toyokuni of a woman in courtesan attire holding the product > humorous bc contrast reproducing body of wife. Early modern period > diff > the new culture of advertising (19c) > propelled by the creation of new forms of print media such as (1. )
