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HISA06H3 (7)
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Department
History
Course
HISA06H3
Professor
Jin Park
Semester
Winter

Description
Early stages of modernity Modernity typically refers to post traditional Refers to the intellectual culture Includes the rise of capitalism In this course we look at 4 themes of modern societies 1 Medicine 2 popular culture 3 Gender and Women politics and 4 visual culture and technology Through medicine we see Asian societies transition into modernization There were a wide variety of Patent medicines that were part of the Japan medical culture like Jintan and Chujoto that used advertisement techniques to successfully market their products During the early modern period 19C there was a rise of a new culture of advertising that was propelled by creativity New forms of print media emerged like 1860 newspaper 1870 magazines printing press replaced woodblocks advertisement newspapers and large billboards These ads were designed to entertain and amuse They made use of images from popular artists and were dense with text that provided description of the drugs symptoms testimonials and slogans also written by popular fiction writersThey also made use of trademarks and made larger signs During the Meiji period the goal was improve the health of its citizens and this led to a modern medical and public heath system A healthy population was good for the nation against European imperialism Health became a nation requirement Meiji promoted Western medicine over traditional forms of medical practice They also came up with Rules and Regulations for the Patent drugs inspecting the formulas and seeing if it was given the right price and forbid references to deities They also placed taxes on the patent medicine industry to reduce illegitimate forms of health care and to promote new stateauthorized medical system Lastly they connected the products to a particular way of life Chujotogood wife good mother slogan Jintantculture of imperialismnation progress Dokumetsuchanged the view of sexual diseaseoffered safe and effective cure and encouraged sexual misbehavior It got rid of the stigma attached to it Popular culture Sports particularly in Taiwan mimicked Western strategiesGave praise to Western teams and let them win games in order to receive their equipment The state promoted physical culture in their attempts to nurture a strong and healthy chinese populationkey to building modern nationalismIn Tournaments lots of money was spent Modernization was also seen through the modern girl and Caf waitress particularly in Japan The modern girl was considered independent sexually liberated and resembled Western girls especially in terms of fashion The caf waitress were impoverished sexual commodities but at the same time also celebrated their own sexual desires They would serve food and drinks and strike eroticized conversations with their customersIn the modern years caf waitresses used gimmicks to attract customers like the match service customers paid for this service lit a match and allowed the enjoy the pleasures of her beauty until it went out
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