HLTC22H3 Chapter Notes - Chapter 5: Symbolic Racism, Aversive Racism, Social Desirability Bias

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16 Apr 2014
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From katz and braly to civil rights, and beyond. Katz and braly caucasians held very negative views of african americans and positive views of caucasians. Results using the checklist method may provide stereotypes that are more a function of the words presented on a list than of the schematic content of the respondents" stereotypes. Other researchers suggest that the katz and braly procedure does not, as commonly believed, measure knowledge about stereotypes, but rather personal beliefs about the truth of the stereotype. Although personal beliefs in negative stereotypes of african americans appear to have decreased, knowledge of the cultural stereotype of african americans has remained the same. Caucasians rather unanimously know about the negative things (and few positive things( that are stereotypically associated with african americans via their early learning from their parents or through other exposure to such information in society.

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