HLTD04H3 Chapter : HLTB10- Ch 8

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4 Jan 2012
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Qualitative research is mainly concerned w/ words and images rather than numbers, it also: > involves an inductive view of the rel"sh btwn theory and research - qualitative researcher start w/ field research and then dvlp theories/concepts f/ it. > it"s normally interpretivist, which is understanding the social world by seeking out other ppl"s interpretations of it. > constructivists, such researchers hold that social life is an outcome of the interactions and negotiations btwn ppl rather than a fixed structure. > naturalistic approach, researchers maintain that the social world should be as undisturbed as possible when being studied. > ethnography/participant observation, a researcher is immersed in a social setting for a some time, observing and listening to ppl w/ a view to gaining an appreciation of their culture. > qualitative interviewing, broad term that describes in-depth, semi-structured, or unstructured interviewing. > focus groups, several ppl are interviewed together often using a semi-structured format.