MDSA01H3 Chapter Notes - Chapter 12: Mikhail Bakhtin, Grotesque Body, Orgasm

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Initially, pleasure, both an audience experience and an academic pursuit was ignored or damned. In the 1980s, when media scholars began to attend carefully to audiences, pleasure emerged as a subject of sustained inquiry. Although it became increasingly common, pleasure itself continued to be disparaged. This works to preserve the ideological status quo, making it conservative and hegemonic. Instead of submitting to the text, audiences rework and remake the text to serve their own needs and desires. It is associated with the pleasure of production. Erotics of reading : media erotics reflects a concern with the sensuous, transgressive, and productive ways audiences interacts with texts, the term erotic derives from eros, the greek god of primordial lust, sublimated impulses, creative urges, and fertility. Transgressive practices are typically not so public or dramatic and are not limited to political activists and media audiences: by productive, we mean generative of alternative pleasures, meanings, and identities.

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