A system of ideas that unconsciously shapes and constrains both our beliefs and behaviours. Results of our cultural ideologies: way we consciously define the world around us the explanations about the world that we take for granted unquestioned beliefs that we hold. The range of acceptable ideas that a person may consider within a particular cultural context. It promotes and legitimates certain perspectives and values while obscuring or devaluing others. Biological sex in contemporary american society (male and female) Naturalizes power (the ability to control events and meanings) is never natural. Ideology makes social relations and arrangements between individuals seems normal it makes relationships of power appear to be the natural order of things. All social relations are inherently relations of power because all social relations exist in a web of ideologies which award power to certain roles. Privileges some interests over others (shown through the unequal distribution of power between social actors.