MDSA01H3 Chapter Notes - Chapter 5: Roland Barthes, Semiotics, Linguistic System
Document Summary
Refers to the ancient art of oratory, or as aristotle defined it, an ability, in each particular case, to see the available means of persuasion . The use of symbols by humans to influence and move other humans. Swiss linguist known as the founder of modern linguistics. Argued that all linguistic signs were a combination of signifier (signifiant) and signified (signifie"). A science which studies the role of signs as part of social life it would investigate the nature of signs and the laws governing them. Sound-image refers to the material form of a sign as perceived by the senses (hearing. Mental concept is the idea evoked by the signifier. (the idea of dogness ) No natural correspondence, no necessary relationship, between signifier and signified. ( dogness can be expressed in various different languages for example). Since the signifier, being auditory, is unfolded solely in time, it is impossible to utter two distinct linguistic signs simultaneously.
