MDSA01H3 Chapter Notes - Chapter 11: Jouissance, Opentext, Participatory Media
Explores the array of resistive pleasures that audiences derive from media by examining the various sensuous, creative, and transgressive ways in which persons use and interpret media. Greek god of primordial lust, sublimated impulses, creative urges and fertility. Like the god, erotics has two pricinple dimensions: prohibition, taboo and regression (repressed desire, production, expenditure, and dissemination (seminal fluids) Thus, eroticism is disruptive (of the status quo or order) and productive (of something new) This is also why eros was aka the epithet eleutherios the liberator". Pleasure passive consumption of media its messages and models of identity - by audiences. Visual pleasure from being scopophilia objectification and voyeuristic desires. Dramatic pleasures, as desires are created and satisfied by form, genre & narrative. These pleasures arise from the active production of meaning and modes of being by audiences. An improvisational mode of reading that ignores dominant interpretive codes in favor of pursuing immediate bodily desires.