MDSA01H3 Chapter Notes - Chapter 1: Socalled, Economic Globalization, Nicholas Negroponte
Document Summary
Vast majority of things we acquire symbolically . Prior to the advent of modern mass media, people were the mode of transmission as to how media got transmitted from one person to another. But this method of transmission has several limitations: messages travelled by word of mouth moved very slowly, as messages pass from person to person , each of which altered the information slightly as well. Modern mass media addresses a larger volume of people. Media studies focuses on the social and cultural consequences of the capacity to address large numbers of people in remote locations simultaneously. Mass media: is the communication technologies that have the potential to reach a large audience in remote locations: ex : loud speaker is not a form of portraying mass media because the audience is not. Four different types of mass media are: print, motion picture, and sound recording, broadcast media and new media.