MDSA01H3 Chapter Notes - Chapter 2: Cultural Imperialism, Horizontal Integration, Friedrich Engels
Document Summary
Marxism a social theory and political movement rooted in the idea that society is the history of class struggles". Karl marx and friedrich engels who collaborated on the german ideology (1845) and communist manifesto (1848). Mode of production in society determines the social relations of production. Patterns of media ownership examining the means and relations of production under contemporary capitalism or what frederick james calls multinational capitalism. Celebrity - those people who are well known for their well known-ness. Concentration it is owned and controlled by a small group of powerful companies. Conglomeration the corporate practice of accumulating multiple companies and business startups, mergers, buyouts, and takeovers. Integration is an ownership pattern in which the subsidiary companies or branches within the corporation are strategically interrelated. Vertical integration is described as a corporation that owns and controls various aspects of production and distribution within a single media industry like publishing or broadcasting.
