MDSA02H3 Chapter : An Introduction (Ott & Mack)

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9 Jan 2012
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Cool medium communication technologies that are high in participation or completion by the audience (e. g. television, telephone, cartoons). Equipment for living the idea that public discourse provides audiences with symbolic recourses for confronting the anxieties and difficulties of their own lives. Guilt the emotional condition that arises every time we violate hierarchy. Hierarchy the social rules by which we play. Hot medium communication technologies that extend a single sense of high definition (e. g. radio, photographs, films). Literacy the technologies of writing and print. Media ecology an approach that views communication technologies as environments. Medium theory the idea that each medium (technology) of communication promotes a particular type of consciousness. Space-based media ephemeral media such as paper and television. Time-based media durable media such as stone or clay. New technologies like cell phones and ipods make public space very private but individual"s needs over others. People have become less sociable, and often feel bad after treating strangers poorly.