MDSA02H3 Chapter Notes -Culture Jamming
Document Summary
Culture jamming the use of familiar media symbols and channels to revel and overturn the consumerist, capitalist ideologies they embody. Media literacy any learning opportunity that increases an individual s understanding of how the mass media function. Media reform any effort by citizens and citizen s interest groups to affect change in the structure and operation of mass media industries. No single approach is the best or most correct. All give us a new insight about media. Much of what we know comes from mediated messages, rather than experience this book informed about mass media. Approaches to media industries these approaches are the base of critical media studies they are the first time scholars took the mass media seriously : marxist analysis, organizational analysis, pragmatic analysis. How mass media paints reality analyzing issues of media representation and how it influences us : rhetoric analysis, cultural analysis, psychoanalytic analysis, feminist analysis, queer analysis.