Textbook Notes (368,566)
Canada (161,966)
MDSA01H3 (310)
Chapter 1

Chapter 1.docx

3 Pages
Unlock Document

Media Studies
Michael Petit

Chapter 1 How do we know?  Somatically – things we know through direct sensory perception of our environment o Look, smell, feel, sound or taste  Symbolically – things we know through someone or something o Parent, friend, teacher, museum, textbook, photograph, radio, film, television or internet o This type of information comes to use from an indirect channel or medium Who are the Mass Media?  Mass media – communication technologies that have the potential to reach a large audience in remote locations  Print Media –first mass medium - o Printed materials o 19 – 20 centuries, newspaper industry experienced explosive growth  Motion Picture and Sound Recording o Thomas Edison invented:  Phonograph – recorded sound  Kinetoscope – showed short, silent films to individual viewers  Broadcast Media – media brought to you directly over public airwaves o Radio  Satellite o Television  Cable  New Media – are the cultural objects which use digital computer technology for distribution and circulation o The development of digital television, film, photography, e-books are part of new media o Internet, websites, online computer games and mobile companies. Living in PostModernity Post Modernity describes the historical era that began to emerge in the 1960s as the economic mode of production in most Western societies slowly from goods-based manufacturing to information-based services.  Convergence – the tendency of formerly diverse media to share a common, integrated platform. o Two obstacles before media convergence became a reality  Noise associated with analog signals solved by digitalization  Bandwidth limitations prevented large data packets solved by data compression techniques and bandwidth expansions.  Mobility o Historically, mass media have not been very mobile o Media can come to or go with us anywhere o Media are being transformed from home appliances into personal accessories  Fragmentation o Dramatic increase in media channels and a fragmentation of output that provides to the increasing diversity of the consuming public o Internet is the most fragmented medium  Delivering a dizzying array of content o Reducing the necessity for standardization  Globalization – complex set of social, political, and economic processes in which the physical boundaries and structural policies that previously reinforced the autonomy of the nation state are collapsing in favour of rapid and flexible worldwide social relations. o Spread of capitalized has fuelled the rise of multinational corporations who wish to profit on “untapped” markets o Creates opportunities to bring cultural products to distant local markets o Cultural imperialism – the imposition of one set of cultural values on other cultures  Simulation - is the generation by models of a real without origin or reality: a hyperreal o Western Societies and America are increasi
More Less

Related notes for MDSA01H3

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.