MDSA01H3 Chapter Notes - Chapter 1: Thomas Edison, Cultural Imperialism, Media Matters For America
Document Summary
Somatically things we know through direct sensory perception of our environment: look, smell, feel, sound or taste. Symbolically things we know through someone or something: parent, friend, teacher, museum, textbook, photograph, radio, film, television or internet, this type of information comes to use from an indirect channel or medium. Mass media communication technologies that have the potential to reach a large audience in remote locations. Print media first mass medium : printed materials, 19th 20th centuries, newspaper industry experienced explosive growth. Motion picture and sound recording: thomas edison invented: Kinetoscope showed short, silent films to individual viewers. Broadcast media media brought to you directly over public airwaves: radio. New media are the cultural objects which use digital computer technology for distribution and circulation: the development of digital television, film, photography, e-books are part of new media. Internet, websites, online computer games and mobile companies.
