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2 Marxist analysis.docx

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Media Studies
Michael Petit

2 Marxist analysis  marxist media scholars looks at the effects of ownership and economics on the production and distribution of media content  interested in how this notion of media content as product in turn shapes the way it looks and circulates Marxism: an overview  Marxism: a theory and a social and political movement rooted in the idea that society is the history of class struggles  origin lie in the work of Karl Marx and friedrich engels  the German ideology in 1845 and communist manifesto in 1848  Karl Marx born in Prussia in 1818  the mode of production in society (or underlying economic structure) determines the social relations of production (or class structure)  historical materialism: the underlying method of marxism  the material world precedes human thought: that the external, concrete, material conditions of social existence determine or ground consciousness  materialist  superstructure: social consciousness, as encoded in institutions such as culture, art and media, religion, education, politics, and the judicial system  base: the underlying economic and material conditions of society  ( ) ( )  p.23  mode of production within any society is characterized by 2 aspects: its forces/ means of production and its relations of production  a society based on capitalists mode of production is inherently exploitive because it creates 2 classes  profit motive: the continuous desire to increase capital patterns of media ownership  begins with examining the means and relations of production under contemporary capitalism. late capitalism  concentration, conglomeration, integration, multinationalism concentration  an organizational state in which the ownership and control of an entire industry such as the mass media is dominated by just a few companies  oligopoly  reduce competition by making it impossible for small companies to survive conglomeration  the corporate practice of accumulating multiple, though not necessarily media, companies, and businesses through start-ups, mergers, buyouts, and takeovers  describes the particular structure of the corporation themselves integration  an ownership pattern in which the subsidiary companies or branches within a corporation are strategically interrelated  vertically, horizontally, both  vertical integration describes a corporation that owns and controls various aspects of production and distribution within a single media industry  horizo
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