MDSA01H3 Chapter Notes - Chapter 1: Culture Jamming, Media Filter, Alternative Media
Document Summary
How do we know everything we know is learned in 1 of 2 ways: Somatically - things we know through direct sensory perception of our environment. We know what some things look, smell, taste (etc) like because we personally have seen, smelled (etc) them. Ex: i know that marshmallows are chewy because i"ve had em before. This is known based on first hand, unmediated experience. Symbolically things we know through someone or something. Ex: parent, friend, teacher, radio, film, internet. Vast majority of what we know comes symbolically. Medium symbolic information is mediated, came to us from some indirect channel or medium (comes between two things) Communication technologies that have the potential to reach a large audience in remote locations. Just because it reaches a large audience doesn"t make it a form of mass media. Ex: 50 cent could hold a concert in front of 50000 ppl, but this concert isn"t mass mediated.
