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Chapter 1


2 Pages

Media Studies
Course Code
Ted Petit

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INTRODUCING CRITICAL MEDIA STUDIES CH. 1 - Somatically – these are things we know through direct sensory perception of our environment – we know how some things look, smell, taste or sound because we have personally experienced with them - Symbolically – these are things we know through someone or something such as a parent, friend, teacher, books, radio, movies, internet etc. - Symbolically information is mediated – meaning that is came to us via some indirect channel or medium - Mass Medium – any of the means of communication, as television or newspapers, that reaches very large numbers of people. - Prior to mass media, information came from people – messages were communicated by people thus travelled slowly and was altered each time (e.g. broken telephone) - Personal media – information from people e.g. hand written letters - Critical media studies – is about the social and cultural consequences of that revolutionary capability - Media – is a broad term that includes a diverse array of communication technologies such as human beings, cave drawings, smoke signals, radio, telephone, books, film etc - Mass media – or those communication technologies that have the potential to reach large audience in remote locations - Mass media is divided into 4 categories – print media, motion picture, sound recording/broad-cast media and new media - PRINT MEDIA – the first mass medium – began with Johannes who invented the movable type printing press in 1940, printed materials allowed transfer of knowledge inexpensively (pamphlets, books, articles) - James Town (USA) in 1607 – the colonies established their first printing press - Growth of newspapers increased and then began to decline as mass media became more popular - MOTION PICTURE AND SOUND RECORDING – film, media could now directly be brought to audiences over public airways (electrical telegraph 1830s, telephone 1870 and radio) the growth in the number of commercial radio and television stations since in 1950 - NEW MEDIA – use digital computer technology, the development of digital television, film, photography, and e-books - The history of new media begins with the development of the microprocessor or computer chip, introduced in 1971 (the world’s first commercial microprocessor) - The development of the World Wide Web began in the new media era – began with 8 billion pages Living in Postmodernity - Postmodernity – describes the historical approach that began to emerge in the 1960s as the economic mode of production
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