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Canada (161,878)
MDSA01H3 (310)
Ted Petit (82)
Chapter 12

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Media Studies
Ted Petit

CH. 12 Ecological Analyses - Technologies fundamentally influence the ways in which we communicate, the rise of MP3 players and mobile technology – two communication technologies share a number of similar characteristics - These technologies have come “intensely personal” – connecting “us” to “our” favorite music, friends and public spaces important to “us” - The consequence of the shift from the social to the personal, esp in public, appears to be an increased callousness towards strangers - Media ecology – an approach that views communication technologies as environments - Equipment of learning (also called sociological critsism) –the idea that public discourse provides audiences with symbolic resources for confronting the anxieties and difficulties of their own lives (E.g. symbolic actions can produce the same effect as material ones ) - Hierarchy – the social rules by which we play Guilt – the emotional condition that arises every time we violate hierarchy - Transcendence – is not so much a way of resolving guilt as it is a way of avoiding guilt by appealing to a new hierarchy or third perspective in which the two conflicting hierarchies cease to be in opposition - Mortification – a second means of dealing with guilt, requires a symbolical act of atonement such as, confession or self sacrifice - Self flagellation – is another form of atonement through a bit more masochistic one than confession or sacrifice - Victimage - is a form of scapegoating in which the guilty party transfers his or her guilt onto another party - The ways they equip us to resolve guilt : tragedy and comedy - Tragedy – is a form of drama in which the protagonist, the tragic hero, experiences a reversal of fortune as a result of some mistake or error in judgment - Comedy – a comic fool who is reinstated into the community after being shown the error of his/her ways - Medium theory – the idea that each medium (technology) of communication promotes a particular type of consciousness (can be used at either a micro(single situation) or macro level (social) - Time – biased media - durable media such as stone or clay , favour the preservation of knowledge over long periods of time - Space – biased media – ephemeral media such as paper and television, favour the dissemination of knowledge over great distances. The bias of communication directly influences
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