MDSA01H3 Chapter Notes -Culture Jamming, Barbie Liberation Organization

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Media literacy: any learning opportunity that increases an individuals understanding of how the mass media functions. By being media literate, you are able to understand and grasp the information you want without getting distracted by those things that are harmful. You have to be able to understand how the mass media functions and how those modes of operation have bearing on your daily life. Media production: a way of learning how mass media generate and circulate messages. You can sow editing, angles, camera tricks influence the way the audience intereprets messages. This perspective helps us understand media as an active, participatory social outlet rather than a distant, confusing network beyond our control. Understanding the symbolic codes, logics and powers present in the media is central to the second major approach to media literacy. There are classes that focus on the media, and provide students with critical perspectives about the structures and effects of contemporary media.