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MDSA01H3 (310)
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MEDIA LITERACY and CULTURE JAMMING.docx

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Department
Media Studies
Course
MDSA01H3
Professor
Gray Graffam
Semester
Summer

Description
MEDIA LITERACY: any learning opportunity that increases an individuals understanding of how the mass media functions - Becoming more media literate gives the person the opportunity to better understand how the media functions , and by doing so we get a better understanding of the real world and the world that is manufactured by the media - By being media literate, you are able to understand and grasp the information you want without getting distracted by those things that are harmful - You have to be able to understand how the mass media functions and how those modes of operation have bearing on your daily life - Media production: a way of learning how mass media generate and circulate messages - You can sow editing, angles, camera tricks influence the way the audience intereprets messages - This perspective helps us understand media as an active, participatory social outlet rather than a distant, confusing network beyond our control - Understanding the symbolic codes, logics and powers present in the media is central to the second major approach to media literacy. - By equipping the audience with different perspectives regarding power in the media (economic, ideological or otherwise) the textbook for instance provides you with the tools to be able to understand the media in a wide variety of forms and functions - There are classes that focus on the media, and provide students w
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