MDSA02H3 Chapter Notes - Chapter 2: Warner Bros. Television, Danny Elfman, Startup Company

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: institutions such as culture (art and media), religion, education, politics, and the. : material conditions of society: marxism holds that social consciousness, as encoded in superstructure, reflects or mirrors the. Base/superstructure superstructure judicial system base base: (social) superstructure (economic) base. 4 current patterns of media ownership: (1) concentration, (2) conglomeration, (3) integration, and (4) multinationalism. In a highly concentrated industry (ex: mass media), the few remaining companies function more like partners or a cartel than competitors. 5 companies (the big five) dominate mass media market: time warner, disney, viacom, news. Corporation, and bertelsmann: time warner alone is comprised of 7 different divisions, each of which owns dozens of brands and companies. Paramount home entertainment markets and distributes the godfather on. Dvd, worldwide television distribution negotiates its broadcast on tv, and famous music licenses the use of its soundtrack. All of these companies are part of the paramount pictures.

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