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MDSA02H3 (54)
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Chapter

CH 11 - Critical Media Studies: An Introduction (Ott & Mack)

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Department
Media Studies
Course
MDSA02H3
Professor
Ted Petit
Semester
Fall

Description
Chapter 11Erotic AnalysisCHAPTER 11Erotic AnalysisKey TermsClosed textA text that is structured to elicit a particular usually singular response from audiencesCruisingThe interpretive practice of reading with ones bodyCultural productionThe generation of semiotic enunciative and textual materials related to a specific media artifact by fans of that artifactFandomOrganized communities or subcultures comprised of persons who share a special affinity for or attachment to a media text which they in turn express through their participation in communal practices fan fiction etc and events conventionsInterpretive playAn improvisational mode of feeling that ignores dominant interpretive codes in favour of pursuing immediate bodily pleasuresJouissanceA radically disruptive pleasure an elusive and ecstatic pleasure that destabilizes culturesubjectivityMedia eroticsAn approach that explores the array of resistive pleasures that audiences derive from media by examining the various sensuous creative and transgressive ways in which persons use and experience mediaOpen textA text that is structured to call for active participation of the behalf of audiences in the production of meaningParticipatory mediaCommunication technologies that necessitate directuser interaction DUI or usercreated content UCC to functionPlaisirA hegemonic pleasure a comfortable and comforting pleasure that reproduces dominant culturesubjectivityIntroductionmedia audiences are increasingly becoming media producers the key to understanding this dynamic is pleasureMedia Erotics An Overvieworiginally pleasure in a academic pursuit regarding media was ignored or damnedmedia erotics explores the array of resistive pleasures that audiences derive from media by examining the various sensuous creative and transgressive ways in which persons use and interpret mediaerotics comes from the Greek term Eros meaning lust impulses urges and fertilityerotics has two principle characteristics1 prohibition taboo transgression repressed desire2 production expenditure dissemination seminal fluidsits liberating erotics concerns the subject of individual desires and not just the urge to reproduceCultural Resistance
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