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MDSA02H3 (54)
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CH 12 - Critical Media Studies: An Introduction (Ott & Mack)

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Media Studies
Ted Petit

Chapter 12Ecological AnalysisCHAPTER 12Ecological AnalysisKey TermsCool mediumCommunication technologies that are high in participation or completion by the audience eg television telephone cartoonsEquipment for livingThe idea that public discourse provides audiences with symbolic recourses for confronting the anxieties and difficulties of their own livesGuiltThe emotional condition that arises every time we violate hierarchyHierarchyThe social rules by which we playHot mediumCommunication technologies that extend a single sense of high definition eg radio photographs films LiteracyThe technologies of writing and printMedia ecologyAn approach that views communication technologies as environmentsMedium theoryThe idea that each medium technology of communication promotes a particular type of consciousnessOralityThought and its verbal expressionSpacebased mediaEphemeral media such as paper and televisionTimebased mediaDurable media such as stone or clayIntroductionnew technologies like cell phones and iPods make public space very private but individuals needs over otherspeople have become less sociable and often feel bad after treating strangers poorlyMedia Ecology An OverviewAre communication technologies an aspect of cultural environment or are they environments themselvesmedia ecologymedia scholars are starting to view communication technologies as environmentsEquipment for Livingmessages media and otherwise provide symbolic recourses for confronting and resolving anxietiesusing proverbs to lump people into groups is an effective way to justify to ourselves why we werent includedthis is equipment for living which is the idea that people use public discourse to symbolically confront anxieties in their own livesone reason for this is the creator made it as a way to deal with a challenge recurring social situation in hisher lifeone of the most common recurring social situations is guilt which is the condition that arises when we violate order or hierarchy aspects of lives governed by rules
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