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MDSB61H3 (15)

digital media criticism.ch2.mdsb61.docx

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Media Studies
Gray Graffam

digital media criticism ch2: methods key methods of media criticism 1) genre 2) auteur 3) cultural 4) ethnographic genre criticism o form of classification o centred on identifying and thinking through implications of the narrative conventions that structure media programming o there exist narrative formulas, actor/character types, plot lines, typical technical elements – make up what are called genre conventions auteur criticism o used in the personal vision of a film’s director and a tv show’s producer o centred by an account of biographical (personal and sociological) background of the director o mostly located within a broader reading of an individual’s cultural and cinematic vision o imp to locate the specific narrative exigencies that make up the auteurial signature that characterize the director or producer and the relationship with the wider categories of representation o the digital media critic can examine social media as auteurship by u
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