MDSC02H3 Chapter Notes - Chapter 11: Josh Greenberg, Edward Bernays, Sigmund Freud
Document Summary
Chapter 11: flack attack, the problem of public relation. Pr practitioners are often depicted as either shameless or cynical, who only promote the interest of their clients. Despite of having a negative depictions some researchers argue that there are good reasons to boost their relations and it"s not a threat to democracy. Pr can be used to promote the virtues and limitations of their respective clients. Not only corporate worlds, but also ngos, are also making use to. Propaganda: communication whose goal is to influence the attitudes of individuals and audience members about a particular issue or cause. Reputational management: refers to the understanding and influencing a company"s brand. Increasing its used to refer to the management and cultivation of one"s personal online presence in social media. The birth and expansion of pr propaganda of public relation. Edward bernays believed pr theories should be drawn from the theory of psychoanalysis, which was developed by his uncle,
