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Canada (162,369)
MGHB02H3 (269)
Chapter 8

Ch. 8 Notes

6 Pages

Management (MGH)
Course Code
Julie Mc Carthy

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May 5, 2011 5:09 PM W3:Ch.8 SocialInfluence,SocializationandCulture Social Influence in Organizations Groups exert influence over the attitudes and behaviour of their individual members. We fre- quently depend on others for information about the adequacy and appropriateness of our behav- iour, thoughts and feelings. Information Dependency: Reliance on others for information about how to think, feel and act Effect Dependence: Reliance on others due to their capacity to provide rewards and punishments Involves complementary processes: 1. The group frequently has a vested interest in how individual members think and act be- cause such matters can affect the goal attainment of the group 2. The members frequently desire the approval of the group Social Influence inAction The consequence of information and effect dependence is the tendency for group members to con- form to the social norms that have been established by the group. Motives for Social Conformity: Compliance - Occurs because a member wishes to acquire rewards from the group and avoid punishment Identification - Some individuals conform because they find other supporters of the norm attrac- tive. Identification is revealed by an imitation process in which established members serve as models for the behaviour of others (e.g., a newly promoted executive might attempt to dress and talk like her successful, admired boss) Internalization - Individuals have truly and wholly accepted the belief, value and attitudes that underlie the norm. Conformity occurs because it is seen as right, not because it achieves rewards, avoids punishment or pleases others Acompliant individual is necessarily doing something that is contrary to the way he or she thinks or feels. www.notesolution.com
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