Textbook Notes (362,865)
Canada (158,079)
MGHB02H3 (268)
Chapter 8


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University of Toronto Scarborough
Management (MGH)
Samantha Montes

Chapter 8: Social influence, socialization, and culture Social Influence in organizations Groups exert influence over the attitudes and behavior of their individual members as a result of social influences, people often feel or act differently from how they would as independent operators Social settings especially in groups, people are highly dependent on others, this dependence sets the stage for influence to occur Information Dependence and effect dependence Information dependence: reliance on others for information about how to think, feel and act People are often motivated to compare their own thoughts, feelings and actions with those of others as a means of acquiring info about their adequacy The effects of social info can be very strong and exerting influence over others as objective reality Group members are sensitive to the rewards and punishments it has at its disposal People are dependent on the effects of their behavior as determined by the rewards and punishments provided by others Effect dependence: reliance on others due to their capacity to provide rewards and punishment Effect dependence involves two complementary process 1) The group frequently has a vested interest in how individual members think and act because such matter an affect goal attainment 2) The member frequently desires the approval of the group Managers rewards and punishments: Promotions, Raises, Assignment of more or less favourable tasks Cooperative behavior with Praise, Friendship, Helping hand on the job Lack of cooperation might result in Nagging, Harassment, Name calling, Social isolation www.notesolution.comSocial influence in action One most obvious consequence of info and effect dependence is the tendency for group members to conform to the social norms that have been established by the group Much of the info and many of the effect on which group members are dependent are oriented toward enforcing group norms Motives for social conformity 1) Compliance: conformity to a social norm prompted by the desire to acquire rewards or avoid punishment o Is the simplest, most direct motive for conformity to group norms o It primarily involves effect dependence o Although they adjust to the norms they do not subscribe to the beliefs, values and attitudes that underlie the norm ie. Young children behave only because of external forces i.e convicts conform to formal prison norms out of compliance 2) Identification: conformity to a social norm prompted by perceptions that those who promote the norm are attractive or similar to one-self o The individual identifies with the supporters and sees themselves as similar to them and although there are elements of effect dependence , info dependence is important I.e. if someone is similar to you then you will be motivate to reply on them for into o i.e. new promoted executive might attempt to dress an talk like her successful admired boss 3) Internalization: conformity to a social norm promoted by true acceptance of the beliefs, values and attitudes that underlie the norm o The conformity occurs because it is seen as right not because it achieves rewards, avoids punishment or pleases others o Conformity is due to internal, rather than external forces www.notesolution.com
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