MGHB02H3 Chapter 2: Chapter 2 lecture notes

5. Which are the four main variables used in developing a target market profile? a) Demographics, geographics, behaviouristics, linguistics b) Demographics, sociographics, personality, positioning c) Demographics, geographics, communications, behaviouristics d) Geographics, demographics, psychographics, behaviouristics e) Geographics, behaviouristics, economics, demographics

4. Nicole had to go holiday shopping with a bad cold. Her runny nose, headache and sneezing caused her to make her selections quickly without paying attention to quality of her purchases. Nicole's purchase behaviour was the result of influences. a) situational b) personal c) socio-cultural d) motivational e) health-related

What is organizational behavior?