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MGHB02H3 (268)
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Chapter 3

Chapter 3 Notes

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University of Toronto Scarborough
Management (MGH)
Ted Mock

Lecture NotesChapter ThreePerception Attribution and JudgmentPerceptionprocess of interpreting messages of our senses to provide order and meaning to the environmentSort out and organize and try to make sense of complex and varied input of sight smell touch taste and hearingor perhaps even our sixth senseComponents of PerceptionA perceiver whose experience knowledge skills needs and emotions can influence perceptionsThe target that is being perceivedmay be ambiguous or open to interpretationThe situation or contextPerceptual defenceperceptual system defends us against unpleasant emotions so we see what we want to seeSocial Identity TheoryPeople tend to identify themselves in terms of social categorieseg Student CanadianPeople form perceptions of themselves based on their characteristics and memberships in social categoriesPersonal Identitybased upon unique personal characteristics such as interests abilities and traitsSocial Identitybased upon our perception that we belong to various social groupsnationality religion occupationPersonal and social identity help us answer the question Who am IWe do this to help us make sense of our environmentSocial identities will differ according to the context or situationWe also form perceptions of others based on their membership in social categories because social identities are relational and comparativeOur perception of others is a function of how we perceive our self relative to the other person and the situation or contextPeople tend to perceive members of their own social categories in a more positive and favorable way than those who are differentA Model of the Perceptual ProcessSee the text for a description and example of Bruners model of the perceptual processBruner suggests that perception of the unfamiliar go like this1unfamiliar target encountered2perceiver is open to new cuesactively seeks cues from target and situation3perceiver finds familiar cues which allow categorization and becomes less open and more selective to additional new cues4target is categorized
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