MGHB02H3 Chapter Notes - Chapter 3: Social Identity Theory, Subjective Constancy, Fundamental Attribution Error

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11 Dec 2013
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Perception: the process of interpreting the messages of our senses to provide order and meaning to the environment. Interpretation and addition of meaning to the target: ambiguous target, situational context of the perception is occurring, situation can add information about the target, perception of the target changes with the situation. A theory that states that people form perceptions of themselves based on their characteristics and memberships in social categories. Personal identity: based on personal characteristics; interest, ability, traits. Social identity: based on social groups, genders, nationality, occupation. Also form perceptions of other based on their membership in social categories. Perceive people in terms of attributes and characteristics. Created by jerome bruner: unfamiliar target encountered, openness to target cues, familiar cues encountered, target categorized, cue selectivity, categorization strengthened. Perception is efficient and hinder our perceptual accuracy. Perceptual constancy refers to tendency for target to be perceived the same way in different situations.

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