Chapter 3 - Perception, Attribution and Judgement of Others

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Department
Management (MGH)
Course
MGHB02H3
Professor
Joanna Heathcote
Semester
Summer

Description
Week 2Chapter 3Perception Attribution and Judgement of OthersWhat is PerceptionPerceptionthe process of interpreting the messages of our senses to provide order and meaning to the environmentPeople base their actions on interpretation of reality that their perceptual system provides rather than on realityEx If you perceive your pay to be low you might seek a new job but in reality you are the best paid person in the department but it will not matter if you are unaware of that or if you compare yourself to the CEO Components of Perception3 componentsperceiver target being perceived and some situational context in which the perception is occurringPerceiverPerceivers experience needs and emotions can affect his or her perceptions of a targetPast experiences lead perceiver to develop expectations that will affect perceptionOur needs unconsciously influence our perceptions by causing us to perceive what we wish to perceiveEx Perceiver deprived of food will tend to see more edible things in ambiguous pictures than wellfed observersEmotions such as anger happiness or fear influence our perceptions Ex Upset worker not getting promotion might perceive consolations by another coworker as gloating Perceptual defencethe tendency for the perceptual system to defend the perceiver against unpleasant emotionsThe TargetPerception involves interpretation and provide meaning to the target and ambiguous targets are susceptible to interpretationProviding more info about target will not improve perceptual accuracy Perceiver does not always use all the info provided by the targetThe SituationEvery instance of perception occurs in some situational context and this context can affect what one perceivesMay add info about the targetEx Week before decision about promotioncomments from boss means moreSocial Identity TheoryAccording to the social identity theorypeople form perceptions of themselves based on their characteristics and memberships in social categoriesOur sense of self is composed of a personal identity and a social identityPersonal identity based on our unique personal characteristics such as interest traitsSocial identity based on our perception that we belong to various social groups such as our gender nationality occupation etc We categorize ourselves and others to make sense of and understand the social environment1
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